Real Tone on Pixel - Superbowl Commercial
Since the launch of Real Tone on Google Pixel 6 and Pixel 6 Pro last October, we have seen the difference camera representation can make. “Seen on Pixel” brings to life what Real Tone represents. It is a montage of beautiful photography of individuals and families from all walks of life, all photographed on Pixel 6 by our director Joshua Kissi and contributing photographers Sam Robinson, Deun Ivory, Joyce Lee, and Aundre Larrow. We partnered with award-winning artist Lizzo, who truly embodies the spirit of our campaign by always being her authentic self, unapologetically. Her powerful vocals as the soundtrack bring “Seen on Pixel” to life with a preview of her new song, “If You Love Me.” Agency partners were Gut Miami, TBrandStudio, Wieden Kennedy.
CANNES LIONS | 2022
Grand Prix, Mobile - Real Tone
Bronze Lion, Media - Real Tone
Bronze Lion, Mobile - Real Tone
D&AD | 2022
Black Pencil - Real Tone
Wood Pencil - Real Tone
ONE SHOW | 2022
One Show CMO Pencil - Real Tone
Brand of the Year - Google
Brand Side Agency of the Year - Google Devices & Services Creative Team
Grand Prix / Best of Discipline for IP & Products
Gold Pencil - Interactive & Mobile Craft - Innovation in Interactive & Mobile Craft
Gold Pencil - Interactive, Online & Mobile - Utility
Gold Pencil - Interactive, Online & Mobile - Innovation in Interactive, Online, & Mobile
Gold Pencil - IP & Products - Innovation in IP & Products
Silver Pencil - IP & Products - Digital Product - In-Market
Bronze Pencil - Interactive & Mobile Craft - Use of Technology
ART DIRECTORS CLUB | 2022
Brand of the Year - Google
Brand-Side Agency of the Year - Google Devices and Services Creative Team
Grand Prix / Best of Discipline in In-House
Gold Cube - In-House - Innovation - Single or Series
Gold Cube - Product Design - Design for Good - Product Design
Bronze Cube - In-House - Brand / Communication Design - Product Design
